I watched a TED clip on youtube delivered by Graham Hill titled ‘Why I’m a weekday vegetarian’. This resource gave an alternative solution to consuming meat other than having a vegetarian diet. This was very suited to my dissertation topic as he highlighted the environmental importance of having a vegetarian population but also spoke about the challenges in completely eliminating meat from one’s diet. This is the problem faced by many people. His enticing solution was to be a weekday vegetarian which entails adopting a vegetarian diet from Monday to Friday but allows consuming meat at weekends. I thought this would be very suitable for in my dissertation in helping me to persuade people to limit their environmental impact without completely changing their lifestyle. It would also be a more attractive option for people who are both meat-lovers and conscious of protecting the environment. I wrote a paragraph about this TED clip in my dissertation, as I knew it was a reliable source due to TED clips being so well known and established. After watching this clip I thought it would be very relevant to conduct a survey (primary research), to find out if people were aware of the damaging impacts of meat production on the environment and whether they would be prepared to reduce their intake of meat to help preserve our surroundings. Whilst initially researching into my dissertation topic it seemed apparent that this was a huge problem but I felt that generally people were not informed about the environmental impact of meat production and if they were, whether they were prepared to do anything about it. So I decided to devise a survey using survey monkey, a form of primary research. This was a strength of my project as I came to realise what other information I required that was necessary to complete my project and thus took my own initiative to collect the information that I needed first hand.